Manager- Content Strategy

· Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products.

· Write copy for the entire marketing funnel – creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content.

· Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives.

· Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects, while ensuring accuracy, freshness, searchability, and usability.

· Write, proofread, and edit text at various stages of the writing process in response to requests and feedback from various stakeholders.

· Establish consistent style guidelines and content standards and ensure standards are met.

· Identify optimization opportunities across marketing campaign and lead nurturing processes.

· Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights.

· Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches.