Marketing Automation Expert(Email Marketing)

by | June 2, 2023 | 8:35 am

We are looking for an experienced Marketing Automation Expert who can take care of create/manage campaigns for company/clients. S/he must has a good experience in Hubspot or any other similar marketing automation platform. Should be proactive and take ownership of his/her tasks.

Roles & Responsibilities:

  • Set up Marketing Automation Platform
  • Integrate marketing automation platform with website and social media platform.
  • Create and execute a targeted lead nurturing campaign.
  • Ensure timely list creation and standardized them. List clearing. Unsubscribe list management.
  • Setup automation workflow for multiple triggers on website / email / leads / contacts is must
  • Create static and active/dynamic lists based on requirements.
  • Create, deploy and monitor email campaigns.
  • Create automated workflows, landing pages, forms and email campaigns to support marketing and sales initiatives.
  • A/B testing of landing pages and email campaigns.
  • Create/update lead scoring mechanism and qualify leads.
  • Collaborate with production teams to design and develop new assets for each customer journey touchpoint. Evaluate and improve the process of understanding the need of each client to deliver a delightful experience.
  • Manage client’s campaign on Mailchimp/active campaign/constant contact or any other email marketing platform
  • Set up Marketing Automation Platform
  • Create and execute a targeted lead nurturing campaign.
  • Ensure timely list creation and standardized them. List clearing. Unsubscribe list management.
  • Setup automation workflow for multiple triggers on website / email / leads / contacts is must
  • Create static and active/dynamic lists based on requirements.
  • Create, deploy and monitor email campaigns.
  • Create automated workflows, landing pages, forms and email campaigns to support marketing and sales initiatives.
  • Create/update lead scoring mechanism and qualify leads.
  • Collaborate with production teams to design and develop new assets for each customer journey touchpoint. Evaluate and improve the process of understanding the need of each client to deliver a delightful experience.
  • Manage client’s campaign on Mailchimp/active campaign/constant contact or any other email marketing platform

Skills

  • Excellent verbal and written Communication skills
  • Experience in Marketing automation is must (Hubspot, Marketo, Sharspring, Act-on)
  • Experience in WordPress CMS content upload is required
  • Knowledge of basic HTML, CSS